Looks like a good number of shoppers will be phoning it in this holiday season. According to an October survey by the Mobile Marketing Association, 59 percent of shoppers plan to use their mobile ...
The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Robert W. Bly explains how you can develop big-picture marketing plans ...
Mobile commerce solutions provider Valista is offering up some tips to help advertisers and service providers get more from their mobile marketing campaigns. First, the company recommends keeping ...
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