Customer insight, or consumer insight, is the understanding and interpretation of customer data, behaviors and feedback into conclusions that can be used to drive actions that improve product ...

As CMO at Zappi, Nataly Kelly is responsible for growing the brand and demand for its agile market research platform. In today’s business landscape, data reigns supreme, and for chief marketing ...

As someone who has navigated the intricate tapestry of eight countries across three continents, I’ve learned firsthand that understanding language and culture is not just a nicety in global ...

The customer is at the heart of what we do as marketing, design, and branding practitioners. Without customers, businesses (our clients) will fail. It’s one thing to know the principles of our field ...

Scheid Family Wines CMO Sylvia Bronson takes the GroceryShop 2026 stage to share how wine brands can turn shifting consumer attitudes into real growth opportunities.

It's the worst-kept secret in business. Despite countless tools, channels to reach consumers, and stunning AI advancements, brands still struggle with the basics: understanding true consumer ...

At its core, marketing is human psychology applied in a business ecosystem. Marketing has always endeavored to build emotional connections with consumers to be leveraged for commercial results; in ...

A combination of big data and the web means that there's more opportunity than ever for companies to study and understand the habits of consumers. Online lists and voting site Ranker is using its ...

Kroger’s data arm 84.51° announced Wednesday the unification of its retail media, consumer insights and loyalty marketing services. Those teams are now aligned in a single division under Kroger ...

Our latest Audio Tech Lifestyles survey shows that consumer behavior surrounding home audio continues to shift. From battery life concerns to regional variations in device ownership, these insights ...