Everyone wants to get consumer behavior back to “normal,” but normal is not coming back, if it was ever here. So what do retailers and brands have to look forward to from consumers in 2024? Here are ...

Meta's Muse AI agent hit 2.5 million downloads in two weeks, sending bank and travel stocks tumbling as agentic AI threatens ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Traditional marketing centers on the funnel: at the top, awareness; in the middle, ...

After a long anticipated wait, the Bank of Canada has finally decided to cut interest rates by 25 basis points. The decision marks a departure from the series of interest rate hikes that were ...

Location is everything, so it was hardly a surprise when in-store shopping levels declined over the past few years as consumers settled into new remote work routines — they were in front of a computer ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

The holidays are always about selling as much merchandise as possible, but marketing professor Peter Fader explains why retailers need to focus on consumer behavior analysis and pay attention to ...

A 10,214-response survey from The Hemp Doctor finds its customers are older, more self-directed, and more cannabinoid-literate than most of the industry has assumedMOORESVILLE, N.C., Sept. 23, 2026 ...

BHG Financial reports that the average FICO score has stabilized at 715 in 2026, reflecting shifts in consumer credit ...

The 2025 holiday season will look different for consumers and marketers. Economic anxiety is forcing shoppers to weigh everyday costs against seasonal priorities. Tariff uncertainty and global ...

In marketing, communication and advertising, we are in the business of behavior. We want people to try something, switch from one brand to another, use a service more often, recommend it to someone ...

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...